Program

Business and educational program of WHITE SQUARE will be held during three days – 17, 18 and 19 of April – and will include over 70 activations: master classes, seminars, show lectures, workshops, forums, discussion panels, talk shows, blitz conferences, expert consultations on marketing, advertising, creativity, branding, digital. Accredited participants will be able to learn about the most relevant and innovative trends, effective solutions and successfully working tools in communications industry of different countries.

The program of the festival will be announced in the begining of March. 

Headliners of the Festival are titans of world advertising market whose names are widely known in the international arena, recognized creative directors whose advertising projects for the world's largest brands have been repeatedely awarded with prestigious awards, experienced speakers of the leading international communications forums of Europe and the CIS.                 

Today WHITE SQUARE is an unique for Belarus and one of the strongest in Eastern Europe business forums in the sphere of marketing and advertising communications, providing its participants with professional answers to questions on how to be successful in business using creativity in marketing strategies.         

Annually the Festival gathers active and progressive representatives of professional community from 30 countries of the world, numbering more than 700 accredited delegates from companies-clients of different fields of activity and top advertising agencies of Belarus, the CIS and Europe.

After intensive day program of the Festival, accredited participants can relax with a glass of “hot” Belarusian drink, enjoy live communication in inspiring atmosphere of creative thought and establish useful business contacts at WHITE SQUARE parties.

and many other speakers from 20 countries of the CIS and Europe.